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How Are Nonprofits Using AI for Fundraising in 2025

A Digital Skills Update

The Charity Digital Skills Report 2025 confirms it: AI is transforming how UK charities raise funds. More than one in three charities (36 percent) now use AI for grant fundraising, while 34 percent use it for donor communications. This is nearly double the figure from last year.

But adoption is uneven. While 76 percent of charities are exploring or using AI, 64 percent report poor or no AI skills, and only 22 percent have an AI strategy in place. This gap presents both a challenge and an opportunity.

AI’s impact is most visible in:

• Grant research and writing support
• Targeted donor engagement
• Fundraising content generation
• Campaign testing and optimisation

While AI can raise concerns about replacing roles, smart users are using it as a digital assistant, helping them stay focused on what really matters: building genuine relationships and delivering impact.

And small charities are leading the charge. They are using AI tools to save time, automate tasks, and reach new audiences, helping them to make good use of their limited resources. Still, 35 percent rate their digital fundraising skills as poor, and 27 percent are not fundraising online at all.

What nonprofits are asking for:

• Training and upskilling on AI tools (50 percent)
• Support developing digital strategies (46 percent)
• More guidance on ethical and secure AI use

So if your organisation is just getting started, the message is clear: focus on small wins, build skills incrementally, and align AI use with your fundraising goals.

FAQs

What are the top AI use cases for non profits?
Grant research and writing, donor outreach, content creation, and campaign testing.

Why are many teams struggling with AI adoption?
Lack of internal skills. Sixty-four percent report low or no AI capability.

Are smaller organisations seeing benefits?
Yes. Small teams are using AI to boost fundraising and save time.

What is the fundraising focus for this year?
Online growth. Fifty-seven percent aim to increase digital fundraising.

Where can I access the full report?
Explore the official findings, trends and stats on how non profits are adopting AI. Read the full report at charitydigitalskills.co.uk

Ready to try AI powered fundraising?
Sign up for a free Grant Genie account to access guided grant funding support. Built for nonprofits. https://www.grant-genie.ai